BVI Affiliate Programme Policies

All BVI Affiliates are required to complete the agreement and remain in compliance with these terms. This list contains everything you need to know to be a BVI affiliate, including resources, recommendations, and some fun legal stuff before promoting our body composition tracker.

If you're not yet part of the BVI Affiliate Programme, you can apply here. 

Getting Started / Resources

  • Affiliate Starter Kit: We’ve put together this Starter Kit (sent to you in acceptance email) to walk you through how to begin promoting BVI products, including tips and tricks, how to use your portal, and where to access links and assets. This will be your go-to resource for all things the affiliate programme

  • Need anything else?: If you ever need anything else or have questions, feel free to reach out to the team at 


1. Commission Rates: 


You receive a flat-rate commission based on the customer’s first purchase and the tier of the product purchased. 

The current rate is:


MyBVI: £0.30 GBP

2. Limitations

a. You receive a commission for the first purchase made by a new customer who is not in an active sales process with us at the time of the affiliate link click.

b. The customer must download and open the myBVI app in order to be properly tracked.

d. Affiliate links rely on cookies to track sales so the customer cannot have cleared their cookies.

e. Only affiliate links can be used to track sales. Incorrect use of affiliate links will cause the inability to track referrals. 

There are a number of other limitations that may result in commission not being paid - we encourage you to read the BVI Affiliate Programme Agreement for more information on this.

3. Upgrades/downgrades

You will receive an additional commission if a customer upgrades to a higher tiered product or completes in-app purchases in the future. You also do not lose commission if they downgrade to a lower-tiered product in the future.


  • Payment details: Be sure to send us your payment details so we can send you your commissions. We pay commissions on quarterly for qualifying commissions that qualified in the quarter prior.

  • Attribution: In the event, a single customer clicks two different affiliate links, the link resulting in the initial purchase gets the credit.

  • Cookie Window: 90 days of clicking your affiliate link

Promoting BVI

1. BVI Branding

Use the language and assets we’ve provided you in the affiliate portal and in the Starter Pack.

Capitalise the “BVI” in “BVI” or “Body Volume Index”. You’d be surprised at how many times that doesn’t happen!


Please visit our style guide, trademarks usage guidelines for more information where necessary.

Do Not:
Use false or misleading statements on the benefits of using BVI (e.g. “Get skinny quick with BVI”)
Modify or adjust the BVI wordmark or logo in any sort of marketing material you might create, including the creation of any visual badges or dual-logo lockups.

2. What to call yourself

As we have multiple ways to partner with BVI and several ways to reference those relationships, here are some guidelines around what you can and cannot call yourself within the BVI Affiliate Programme.


Say you’re a “BVI Affiliate”, “BVI marketing Affiliate”, “BVI Affiliate Partner”, “BVI Partner” or more general  “Supporter of BVI as a better alternative to BMI”.

Policies that don’t fit into the other buckets

1. Survey Participation: We would encourage you to participate in any Affiliate-specific surveys, industry surveys, marketing surveys, etc. as we request.
2. Sharing Placements: When requested, you’ll share the places you’ve used your affiliate link. This includes, but is not limited to, links, screenshots, and email sends.
3. Purchasing BVI yourself: One of the benefits of the BVI Affiliate Program is we don’t require you to purchase BVI products but we do encourage it!




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Body Volume Index

Malvern Hills Science Park,

Geraldine Rd, Malvern,

United Kingdom


BVI® is protected by Trademarks; 

EU 005496781 and US 3,571,066, granted patents; US 8,374,671 B2 and EP 1993443 and pending patents stemming from WO2018197896A1, including AU 2018258129, EP 2018722172, CN 201880042366.1, and SG 11202006038S.

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